Unlock Your Company's Future: A Two-Day Immersive Strategy Workshop
Are you ready to define your company's winning path forward? Join us for an intensive two-day strategy offsite designed to clarify your vision, purpose, behaviours and create a winning strategy.
Why Attend this Workshop?
What We Will Cover
In today's dynamic business landscape, a clear and focused strategy is paramount. As Sun Tzu wisely stated, "Strategy without tactics is the slow way to victory. Tactics without strategy is the sound of defeat." This workshop will equip you with the tools and framework to overcome challenges and seize opportunities.
We will delve into the core of your organisation's existence and future, utilising the powerful "Playing to Win" framework.
Workshop host Ian Neal is a highly sought-after Business Coach. He leverages his 18 years as Chairman for The Executive Connection, where he coached over 150 CEOs to become better leaders.
Day 1 - Understand (deeply) your strategic context
Understand Your Industry
We'll consider your industry segment, structure, channel and end customers, current capabilities, costs, and competition. Utilising tools like Porter's 5 Forces to understand industry attractiveness.
Customer & Competitor Analysis
Why do clients use us versus competitors? What do they truly value? Understanding our relative position, capabilities, activities, costs, and strategies compared to competitors. Anticipating competitor reactions to our strategy.
What strategic Issues do we face?
By the end of day one, we will have clearly articulated the context of your organisation and the issues it faces, setting the scene to make compelling strategy choices on day 2.
Creating Power in the Market as the point of strategy
Create a complementary set of policies and activities to: · Command higher prices · Lower our costs · Increase our Gross Profit margin · Be top-of-mind for customers · Focus our power on competitor weaknesses to gain a sustainable advantage
Core Values & Beliefs
· We will identify 3 or 4 core values that live deep within the enterprise, guiding principles that are real and clearly articulated. · These are not marketing slogans or things that are reworked every few years.
Purpose Statement: Why We Exist
· What is the fundamental reason for our organisation's existence? · This is a guiding star, grown from core values, that is worked towards but never fully attained.
Winning Aspiration: In 10 Years
· What is our simple, compelling picture of success in 10 years? · This sets a frame for succeeding with customers and against competition, with a competitive dimension. · How do we intend to be seen in the marketplace by our team, customers, competitors, and potential customers?
Where Will We Play?
· This choice defines our playing field: customer segments, distribution channels, products/services, geography, and specialties. · It's equally important to define where NOT to play.
How Will We Win?
· What is our competitive advantage? · We will identify the competitive activities we will do better than anyone else, creating value for customers and leading to a "flywheel effect."
Anchor Excellence acknowledges the Traditional Custodians of the lands on which we live, work and serve. We celebrate the oldest living culture and its unbroken history of storytelling and communication. We pay respect to Elders - past, present and future.
